The Vietnam Value Programme has brought home to businesses the importance of brands, which hold the key to increasing the value of products and enterprises.
The title recognised Vicostone’s ongoing efforts in building and developing its brand as a way to assert the quality and reputation of a Vietnam’s brand in the international market, the company said in a statement.
Deputy Minister of Industry and Trade Do Thang Hai speaks to local media about the Viet Nam National Brand (Vietnam Value) Programme for 2020-30 on the occasion of Viet Nam Brand Day (April 20)
Viet Nam’s national brand value increased US$12 billion to reach $247 billion in 2019, up 5.4 per cent over 2018’s value, according to the Brand Finance''s National Brands 2019.
Viet Nam is among the top countries in attracting foreign direct investment in the Asia-Pacific region, but the rate of domestic small and medium-sized enterprises participating in the value chains of foreign-invested companies is rather low.
The National Trademark Council will award Vietnam Value 2014, or
national trademark, to 63 domestic businesses that achieved sustainable
development and managed to maintain the prestige of their products at
home and in foreign markets.